Manajemen PR


project worksheet  1
Executive summary
 (gak ad worksheet nya.)
 

project worksheet  2
Name  :
Date    :

Situation Analysis
Answer the following question about the client for your public relation plan.

1.       What type of for public relation does the cient have?
     Remedial
     One-time
     Standing (on-going)
     Combination

Explain:



2.       Describe the problem (s) or need (s) facing the client.

3.       S-W-O-T  analysis :
a.       What are the client’s strengths?
b.      What are the client’s weaknesses?
c.       What opportunities exist for the client to exploit?
d.      What threats face the client?

4.       Who are the client’s  major competitors?

5.       Who are the client’s major costumers or service recipients?

6.       What other background information about the client, the client’s products or service, or the client’s industry is important to understand this situation?

7.       What secondary research exists to help inform this plan?

8.       What primary research could be done to better understand t he situation?


project worksheet  3
Name  :
Date    :

Objectives
Answer the following question about the objective(s) for your public relation plan.
1.       What type of objective(s) will the plan address?
     Informational
     Motivational
     Combination

Explain:




2.       Objective statement #1 : (write a draft of your first objective)
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________














What is being measured?
What is the quantified goal?
What is the deadline for achieving the goal?


3.       Objective statement #2 : (write a draft of your second objective)
___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________



What is being measured?
What is the quantified goal?
What is the deadline for achieving the goal?


Answer the following questions about your onjectives statements:
4.       How do the objective(s) relate to the overall goals of organization?

5.       In what way are the objectives oriented toward improvement?

6.       Are they clearly stated and easily understood?

7.       Are they specific as to what will be accomplished?

8.       Are they sated using measurable outcomes?

9.       Are they attainable or realistic? Explain why you believe so.




project worksheet  4
Name  :
Date    :

Audience
1.       Describe in detail primary audience number 1:
Profile of primary audience number 1.


Why is this audience a primary audience?



2.       Describe in detail primary public number 2 (if any):
Profile of primary number 2.


Why is this audience a primary audience?



3.       Describe in detail secondary public number 1 (if any):
Profile of secondary audience number 1.


Why is this audience a primary audience?



4.       Describe in detail secondary audience number 2(if any):
Profile of secondary audience number 1.


Why is this audience a primary audience?


 
project worksheet  5
Name  :
Date    :

Strategy
1.       Brainstorm some possible strategies for the client. The more ideas the better.
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.

2.       Which of these seem to best target the audience you identified earlier and meet the objectives of this public relations plan? Narrow the list, selecting the most feasible or practical, but be clear that your choices will speak to your primary and secondary audiences and will accomplish the objectives.




3.       Create a complete strategy statement for each strategy. Too many strategies will complicate and confuse your efforts. One is usually enough. More may be necessary if there are several targeted primary audiences that are quite different.
Strategy statement number 1:



Strategy statement number 2, if any:



Strategy statement number 3, if any:



project worksheet  6
Name  :
Date    :

Tactics
List each strategy from Part 5, and brainstorm tactics for executing that energy. Think if as many tactics as possible. You can later edit the list. The important thing at this stage is to think of as many ways as possible of effectively communicating the strategies to the target audience(s).
Strategy : ____________________________________________________________________________________
_____________________________________________________________________________________________

Target Audience(s): ___________________________________________________________________________
_____________________________________________________________________________________________

Possible Tactics:
1.        
2.        
3.        
4.        
5.        
6.        
7.        
8.        
9.        
10.     
11.     
12.     
13.     
14.     
15.     


Strategy :  ____________________________________________________________________________________
_____________________________________________________________________________________________

Target Audience(s): ___________________________________________________________________________
_____________________________________________________________________________________________

Possible Tactics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.



project worksheet  7
Name  :
Date    :

Calendar/Timetable
     What is the beginning date for your PR plan? ____________________________
     What is the end date?________________________
     Organize your major tactics in the order in which they should happen during the plan. Think about the logic of the roll out of the plan and the resources required to do each thing. Don’t overburden yourself by trying to do everything at once.

                Tactic                                                                  Execution Date
1.  _______________________________        ________
2.   _______________________________       ________
3.     ______________________________        ________
  1.  ______________________________         ________
  2.  ______________________________          ________
  3.  ______________________________          ________
  4.  ______________________________          ________
  5.  ______________________________          ________
  6.  ______________________________          ________
  7.  ______________________________          ________
  8. ______________________________           ________
  9. ______________________________          _________
  10. ______________________________           ________
  11. ______________________________           ________
  12. ______________________________           ________

       From the list, create a Gantt chart for the tactics that you will employ in the plan.   

 

project worksheet  8
Name  :
Date    :

Budget
 Itemize the major expenses associated with the execution of the public relations plan.

Expense                                                                  Amount  $
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____
__________________________________    _____



project worksheet  9
Name  :
Date    :

Evaluation
Restate objective number one.
_____________________________________________________________________________________
_____________________________________________________________________________________


What can you measure quantitatively in this objective?
_____________________________________________________________________________________


How can you evaluate the outcome of this objective? What evaluation technique(s) is/are oppropriate for this objective? Only one is necessary, but sometimes more than one is appropriate or necessary.
a.       __________________________________________________________________________________
b.      __________________________________________________________________________________
c.       __________________________________________________________________________________
d.      __________________________________________________________________________________
e.      __________________________________________________________________________________

Reastate objective number two (if any).
_____________________________________________________________________________________
_____________________________________________________________________________________

What can you measure quantitatively in this objective?
_____________________________________________________________________________________


How can you evaluate the outcome of this objective? What evaluation technique(s) is/are appropriate for this objective? Only one necessary, but sometimes more than one is appropriate or necessary.
a.       __________________________________________________________________________________
b.      __________________________________________________________________________________
c.       __________________________________________________________________________________
d.      __________________________________________________________________________________
e.      __________________________________________________________________________________

Reastate objective number two (if any).
____________________________________________________________________________________
____________________________________________________________________________________

What can you measure quantitatively in this objective?
_____________________________________________________________________________________


How can you evaluate the outcome of this objective? What evaluation technique(s) is/are appropriate for this objective? Only one necessary, but sometimes more than one is appropriate or necessary.
a.       __________________________________________________________________________________
b.      __________________________________________________________________________________
c.       __________________________________________________________________________________
d.      __________________________________________________________________________________
e.      __________________________________________________________________________________

 
project worksheet  10
Name  :
Date    :

References
List the sources of statiscs, imagen, or other information used in the plan. If there is direct quote a text, show it clearly in quotes in the narrative.

Material Used                                                                          Source
_______________________________________      _________        
_______________________________________      _________       
_______________________________________      _________      
_______________________________________      _________
_______________________________________      _________
_______________________________________      _________
_______________________________________      _________
_______________________________________      _________
_______________________________________     _________
_______________________________________     _________
_______________________________________     _________
_______________________________________     _________
_______________________________________     _________
_______________________________________     _________


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