project worksheet 1
Executive summary
(gak
ad worksheet nya.)
project worksheet 2
Name :
Date :
Situation Analysis
Answer the following question
about the client for your public relation plan.
1. What
type of for public relation does the cient have?
►
Remedial
►
One-time
►
Standing (on-going)
►
Combination
Explain:
2. Describe
the problem (s) or need (s) facing the client.
3. S-W-O-T analysis :
a. What
are the client’s strengths?
b. What
are the client’s weaknesses?
c. What
opportunities exist for the client to exploit?
d. What
threats face the client?
4. Who
are the client’s major competitors?
5. Who
are the client’s major costumers or service recipients?
6. What
other background information about the client, the client’s products or
service, or the client’s industry is important to understand this situation?
7. What
secondary research exists to help inform this plan?
8. What
primary research could be done to better understand t he situation?
project worksheet 3
Name :
Date :
Objectives
Answer the following question
about the objective(s) for your public relation plan.
1. What
type of objective(s) will the plan address?
►
Informational
►
Motivational
►
Combination
Explain:
2. Objective
statement #1 : (write a draft of your first objective)
__________________________________________________________________________________
What is being measured?
What is the quantified goal?
What is the deadline for achieving
the goal?
3.
Objective statement #2 : (write a draft of your
second objective)
What is being measured?
What is the quantified goal?
What is the deadline for
achieving the goal?
Answer the following
questions about your onjectives statements:
4.
How do the objective(s) relate to the overall
goals of organization?
5. In
what way are the objectives oriented toward improvement?
6. Are
they clearly stated and easily understood?
7. Are
they specific as to what will be accomplished?
8. Are
they sated using measurable outcomes?
9. Are
they attainable or realistic? Explain why you believe so.
project worksheet 4
Name :
Date :
Audience
1. Describe
in detail primary audience number 1:
Profile of primary audience
number 1.
Why is this audience a primary
audience?
2.
Describe in detail primary public number 2 (if
any):
Profile of primary number 2.
Why is this audience a primary
audience?
3.
Describe in detail secondary public number 1 (if
any):
Profile of secondary audience
number 1.
Why is this audience a primary
audience?
4.
Describe in detail secondary audience number
2(if any):
Profile of secondary audience
number 1.
Why is this audience a primary
audience?
project worksheet 5
Name :
Date :
Strategy
1. Brainstorm
some possible strategies for the client. The more ideas the better.
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.
2.
Which of these seem to best target the audience
you identified earlier and meet the objectives of this public relations plan?
Narrow the list, selecting the most feasible or practical, but be clear that
your choices will speak to your primary and secondary audiences and will
accomplish the objectives.
3.
Create a complete strategy statement for each
strategy. Too many strategies will complicate and confuse your efforts. One is
usually enough. More may be necessary if there are several targeted primary
audiences that are quite different.
Strategy
statement number 1:
Strategy statement number 2, if
any:
Strategy statement number 3, if
any:
project worksheet 6
Name :
Date :
Tactics
List each strategy from Part 5, and brainstorm tactics for executing
that energy. Think if as many tactics as possible. You can later edit the list.
The important thing at this stage is to think of as many ways as possible of
effectively communicating the strategies to the target audience(s).
Strategy :
____________________________________________________________________________________
_____________________________________________________________________________________________
Target
Audience(s):
___________________________________________________________________________
_____________________________________________________________________________________________
Possible
Tactics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Strategy
: ____________________________________________________________________________________
_____________________________________________________________________________________________
Target
Audience(s): ___________________________________________________________________________
_____________________________________________________________________________________________
Possible
Tactics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
project worksheet 7
Name :
Date :
Calendar/Timetable
►
What is the beginning date for your PR plan?
____________________________
►
What is the end date?________________________
►
Organize your major tactics in the order in
which they should happen during the plan. Think about the logic of the roll out
of the plan and the resources required to do each thing. Don’t overburden
yourself by trying to do everything at once.
Tactic
Execution Date
1. _______________________________ ________
2. _______________________________ ________
3. ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
- ______________________________ _________
- ______________________________ ________
- ______________________________ ________
- ______________________________ ________
From the list, create a
Gantt chart for the tactics that you will employ in the plan.
project worksheet 8
Name :
Date :
Budget
Itemize the major expenses
associated with the execution of the public relations plan.
Expense Amount $
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
__________________________________ _____
project worksheet 9
Name :
Date :
Evaluation
Restate objective number one.
_____________________________________________________________________________________
_____________________________________________________________________________________
What can you measure quantitatively in this objective?
_____________________________________________________________________________________
How can you evaluate the outcome of this objective? What evaluation technique(s)
is/are oppropriate for this objective? Only one is necessary, but sometimes
more than one is appropriate or necessary.
a. __________________________________________________________________________________
b. __________________________________________________________________________________
c. __________________________________________________________________________________
d. __________________________________________________________________________________
e. __________________________________________________________________________________
Reastate objective number two (if any).
_____________________________________________________________________________________
_____________________________________________________________________________________
What can you measure quantitatively in this objective?
_____________________________________________________________________________________
How can you evaluate the outcome of this objective? What evaluation
technique(s) is/are appropriate for this objective? Only one necessary, but
sometimes more than one is appropriate or necessary.
a. __________________________________________________________________________________
b. __________________________________________________________________________________
c. __________________________________________________________________________________
d. __________________________________________________________________________________
e. __________________________________________________________________________________
Reastate objective number two (if any).
____________________________________________________________________________________
____________________________________________________________________________________
What can you measure quantitatively in this objective?
_____________________________________________________________________________________
How can you evaluate the outcome of this objective? What evaluation
technique(s) is/are appropriate for this objective? Only one necessary, but
sometimes more than one is appropriate or necessary.
a. __________________________________________________________________________________
b. __________________________________________________________________________________
c. __________________________________________________________________________________
d. __________________________________________________________________________________
e. __________________________________________________________________________________
project
worksheet 10
Name :
Date :
References
List the sources of statiscs, imagen, or other information used in the
plan. If there is direct quote a text, show it clearly in quotes in the
narrative.
Material Used Source
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
_______________________________________ _________
